LReady

Social Pain
Government and non-profit disaster preparedness initiatives have failed. By the Red Cross’ own statistics, only 6% of Bay Area families are prepared for a disaster. Aside from lacking a compelling product, the major reason these groups have failed is that they market from the top down. They post billboards on the side of the freeway and blanket the airwaves with commercials, but people don’t listen.

The Solution
LReady solves this problem by approaching preparedness from the bottom up and leveraging the power schools and families have over parents. In the same way students spearheaded antismoking efforts after learning about the harmful effects of cigarettes in school, LReady will educate students about disaster preparedness so they can get their parents to take action at home.

LReady does this by providing schools with the tools they need to get prepared internally and educate their students about emergency safety. For example, LReady provides schools with curriculum materials that culminate in a homework assignment to build a disaster plan at home with the web-based LReady platform. The LReady website provides its users with the tools they need to quickly build disaster plans, buy the proper emergency supplies, and stay connected with a multi-channel messaging system during a actual emergencies.

To see exactly how this works, please visit our product demo at www.lready.com/schools.

What We Need
We are looking for a graduate student who wants to lead the development of our GSVC business plan entry and perhaps have an ongoing role in the company. We need specific help with sales, strategy, and software development.
We will provide all student team members with a modest stock options package. If you happen to be a programmer with experience in Flash, Flex, or ActionScript, we can send some cash your way too.

The Company
LReady is a for-profit corporation. The beta version of the non-messaging planning system will be launching in January. Schools are signed up for the pilot launch, and the company is revenue generating through its brick and mortar channels.

Contact
Chris Hulls, chris@lready.com, (415) 462-0002 x706.