I have a small business which provides turn-key manufacturing solutions to American businesses looking to produce their products in China. I have partnered with a Chinese gentleman who helps manage overseas offices and employees allowing us to remain small but have access to substantial engineering, sourcing, and quality control resources with over 200 hundred employees in seven offices located throughout China. While we service a vast range of industries, our focus is on innovative products for clients with net sales between $2-20 million/annum.
One of my personal goals in developing this business is to use our purchasing influence to improve working and environmental conditions in China. I believe there are a couple different ways in which a graduate student could learn a lot and contribute to our efforts. After operating for two years we have recently landed a couple major clients and I would like to develop a marketing plan which can:
- Effectively use our newly acquired capitol to grow our business
- Develop our brand name with an emphasis on social responsibility
- Identify advantageous marketing channels
The second is that I have recently come across a newly developed product from a Chinese manufacturer who would like my help to market and distribute his product in America. For this project I am also looking for help with a marketing plan and distribution channels. The product is a high-tech cell phone accessory. I would be interested in attending the lunch session and discussing more about these opportunities with you and the other students.
Berkeley Sourcing Group
2012B Hearst Ave.
Berkeley, CA 94709
Phone: (415)646-5440
China Cell: (86)13434459223
SkypeIn: (415)315-9804
Fax: (510)665-4127
e-mail: gfisher@berkeleysg.com
web: www.berkeleysg.com
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