Visionary Animal Magazine
WHO WE ARE:
Animalia is the first magazine to capture the positive spirit of the world of animal advocacy: profiling the people and places that are redefining our relationships with animals, and bringing stories of greater peace and congruence between our lives and theirs. Uniting pro-animal people everywhere, defining and strengthening a shift in our view of animals as sentient, autonomous beings deserving equal access to the earth's resources and a right to live free of pain and domination.
With profiles of the sanctuaries, groups and individuals advocating for animals today, the magazine will inspire greater awareness of and commitment to these issues. A forum for reflection and debate on all aspects of animal life today: The 'wind under the wings' of the animal rights and welfare movements, with illuminating and inspiring news and analysis that explores animals in arts and culture; science and history; conservation; sanctuaries; companion animals; and first person essay and commentary. Packaged with brilliant photography and illustrations and a clean, accessible design.
Animalia will help animals on two fronts:
1- firstly, the product itself will raise awareness of their issues and foster contribution to their causes.
2- secondly, Animalia will funnel 10% of its profits directly to those agencies impacting the lives of animals: from The Jane Goodall Institute to The Humane Society, the SPCA, Fund for Animals (legal advocacy), Farm Sanctuary, and many more.
The goal is to raise seed funds in the first three quarters of 2007, with the 1st issue launch in March 2008. We have a prototype, media kit, 2008 story list and rudimentary business plan. We are also developing strategic partnerships with large animal rights groups to help fund the magazine.
WHAT WE NEED:
We would like to enter the business plan in the Social Venture competition, as well as begin showing the plan to outside investors (affluent people in the world of animal advocacy, of which there are many, are likely to support this business - not banks or traditional VC's.) So we are seeking an MBA to help refine and fill in some of the market research, as well as contribute their own ideas. This could also be a ground floor opportunity for someone passionate about the idea to be on a partnership level as we move forward.
We are in the East Bay Area. Please email for more information: firstname.lastname@example.org